TRAFFIC is reimagining and redesigning an omnichannel experience for one of the most well-known retailers in the pet supplies vertical.

Pet Supplies Plus, the 3rd largest pet supplies retailer in the United States partnered with TRAFFIC with the goal of creating the industry’s most usable and innovative omnichannel experience.  Pet Supplies Plus operates over 300 locations nationwide and features a unique neighbor approach to pet ownership.

“We’re really excited to work with the team at Pet Supplies Plus.  They are collaborative, experienced and extremely knowledgeable.  Our acumen for design, ux and ecommerce is a perfect match for what their marketing team brings to the table.”

TRAFFIC is using an all-encompassing ideation process to leave no stone unturned during design and UX discovery.  This collaborative thought, creation and strategic approach became the genesis of a user experience that put their key personas first.

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