Posts with Google represents the evolution of social’s place in search. While the focus is on brands and public figures, this could represent the future of informational content blended with search results. Google is focusing on a simple integration to allow accounts to post from mobile devices.
The platform is going to be released through a waitlist, likely selecting reputable brands and iconic figures to start deployment with. The prospect of realtime search result updates is promising for any brand-centric search strategy. While this appears like a 2nd attempt at Google+ for businesses, we feel that if used correctly, could add strong value to a search usage case.