Work > Steelcase


52 domains. 38 countries. Six brands coming together for a multi-domain global SEO solution. Steelcase needed the best SEO services available from a company capable of making a serious difference in their campaign. With multiple site relaunches and replatforms upcoming, Steelcase needed a partner that could understand the needs of each brand and craft strategies to position each domain for success.  Development of multiple brand sites from a qualified and agile partner became a goal of the continued engagement.


TRAFFIC leveraged its highly organized technical infrastructure to accommodate the ambitious scale of the project as well as applying old fashioned elbow grease – in the form of two dedicated full-time SEO analysts, and a number of multilingual SMEs – to enable every project to roll out smoothly. Bi-weekly educational and strategy sessions brought all the brands together to provide high-quality, innovative campaign solutions.  Full development support would be built to coincide with deep technical requests.



Primary Domain


SEO, UX, Development

Steelcase Client Screen

The Results

Organic Gains

The platform relaunch, strategized and planned by the team at TRAFFIC, delivered a 40% increase in organic search traffic across the globe.

UX Improvements

TRAFFIC conducted moderated user tests to assess site usability in a comprehensive manner.  The insights were applied to help shape functional requirement decisions and interactive elements.

Streamlined Development

TRAFFIC delivered robust development workflows, and redeveloped the Finish Library in Magento Enterprise.  This included redevelopment of integrated extensions and the front-end.

Social Advancement

Contribution to a global social strategy, focusing on driving reach and impression share to a defined community of expert designers and architects.

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