SEO, UX, DEVELOPMENT

Steelcase

Work > Steelcase

Challenge

52 domains. 38 countries. Six brands coming together for a multi-domain global SEO solution. Steelcase needed the best SEO services available from a company capable of making a serious difference in their campaign. With multiple site relaunches and replatforms upcoming, Steelcase needed a partner that could understand the needs of each brand and craft strategies to position each domain for success.  Development of multiple brand sites from a qualified and agile partner became a goal of the continued engagement.

Plan

TRAFFIC leveraged its highly organized technical infrastructure to accommodate the ambitious scale of the project as well as applying old fashioned elbow grease – in the form of two dedicated full-time SEO analysts, and a number of multilingual SMEs – to enable every project to roll out smoothly. Bi-weekly educational and strategy sessions brought all the brands together to provide high-quality, innovative campaign solutions.  Full development support would be built to coincide with deep technical requests.

Client

Steelcase

Primary Domain

www.steelcase.com

Solutions

SEO, UX, Development

Steelcase Client Screen

The Results

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Organic Gains

The platform relaunch, strategized and planned by the team at TRAFFIC, delivered a 40% increase in organic search traffic across the globe.

https://trafficdigitalagency.com/TrafficSite/wp-content/themes/traffic/css/fonts/svg/basic_webpage_img_txt.svg

UX Improvements

TRAFFIC conducted moderated user tests to assess site usability in a comprehensive manner.  The insights were applied to help shape functional requirement decisions and interactive elements.

https://trafficdigitalagency.com/TrafficSite/wp-content/themes/traffic/css/fonts/svg/basic_webpage_txt.svg

Streamlined Development

TRAFFIC delivered robust development workflows, and redeveloped the Finish Library in Magento Enterprise.  This included redevelopment of integrated extensions and the front-end.

https://trafficdigitalagency.com/TrafficSite/wp-content/themes/traffic/css/fonts/svg/basic_rss.svg

Social Advancement

Contribution to a global social strategy, focusing on driving reach and impression share to a defined community of expert designers and architects.

More Where That Came From

Go Ahead and Indulge.

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